Product Marketing Specialist

Reporting to the Director of Product Marketing and Strategy, the Product Marketing Specialist will play an integral role in the launch and promotion of a new commercial vehicle brand from Hexagon Purus. In this role, you will be responsible for creating and implementing marketing strategies to establish our brand and secure a strong foothold in the market. As the job requires an in-depth understanding of our target audience, competition, and industry trends, you will be responsible for conducting thorough market research that will inform marketing decisions.

Requirements:

· Bachelor's degree in Marketing, Communications, or a related field

· 2+ years of experience in marketing, with a focus on brand development and launch.

· Strong understanding of the commercial vehicle industry and related trends.

· Proven ability to conduct market research and analyze data to inform marketing decisions.

· Demonstrated experience developing and executing successful marketing campaigns, promotions, and events.

· Excellent written and verbal communication skills.

· Passport for travel to US

· Strong project management skills and ability to work effectively in a team environment.

Responsibilities:

· Identifying specific regional marketing goals and objectives.

· Assisting the marketing director to develop creative strategies.

· Recommending strategies to implement in regional marketing plans.

· Analyzing local competition and strengthening the company’s brand position in assigned regional areas.

· Managing and working within the regional marketing budget.

· Liaising with the product marketing department to suggest product enhancement or alternatives to meet customer demands.

· Understanding national marketing plans and tailoring them to suit particular regions.

· Evaluating productivity and marketing strategies’ return on investment (ROI).

Example tasks:

· Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.

· Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

· Assisting the creative team with the design of promotional materials.

· Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.

· Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.

· Monitoring social media and company website metrics.

· Utilizing SEO methods to increase site traffic.

· Suggesting new ways to promote company offerings and to reach consumers.